Client:
Intimacy Evolution Podcast
Brianna & Mark Carey
Podcast Promotion Materials
Brianna Carey from Intimacy Evolution is a relationship and intimacy coach, who helps couples to establish healthy communication around desire & intimacy, particularly when going through transitional periods.
Solution:
This use of storytelling was key to engaging the audience, in particular with the social media content and encouraging them to listen to the episode. Through telling the podcast guest Astrid's story, it gave the audience an insight into her journey, which would resonate with their own pin points and encourage them to find out more about the work she does.
Email Feature:
Challenge:
The podcast promotion materials needed to capture the educational and supportive tone of the brand, with the aim of building a community where people feel comfortable listening and sharing intimate details. The secondary aim of the promotion materials was to encourage listeners to join the email list where they receive further educational value and can see their coaching offers .
Social Media:
