Client:
The National Women's Health Network (The NWHN) is a consumer-supported nonprofit dedicated to improving the health of all women by disseminating accurate, unbiased health information and advocating for progressive health policy.
Challenge:
The podcast promotion materials are intended to increase downloads of the recently launched
'Your Health Unlocked' podcast to the NWHN's female audience. The project needed to capture the conversational, but informative tone of the brand and entice their audience to listen to the episodes. The secondary aim of the promotion materials was to promote NWHN membership and increase donations to the NWHN.
Solution:
The podcast description, blog and email were structured using the problem-agitate-solve formula. To do this I conducted extensive research to identify problems that this audience may experience in relation to workplace burnout and presented the podcast with the expert speaker as the viable solution.
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